Why is Cavalli insisting on ignoring Sufis worldwide?
When you twitter search #cavalli there is no excuse the evidence is there; deliberately ignoring thousands! Twitter might just be one platform but this has gone on long enough and a statement needs to be made from the company.
Sufis have been ignored for far too long and have promoted(if that's even the correct word) nothing but peace and knoweldge in the areas in which they live. We live in a time where civil wars are never ending and hatred towards religion is on the increase. We need to step up and recognise the peaceful people amongst them so that the rest follow suit not ignore them. Politics and finance have no place in religion and spirituality in my opinion.
It is not surprising to see a quiet group of students feel hurt and upset on twitter by the recent behaviour of Cavalli regarding their add campaign "Just Cavalli". For corporations to turn their heads at times like this just confirms the idea that it's a corporate jungle out there where each is out for their own profit. It's just such a shame that this time it came at the cost of a 1400 year old emblem of a school.
Sufism due to its the nature and practice is seldom mentioned in the news or media. For Sufis, it is also not something to be used for gaining recognition or status. BUT this does not mean that the people lack feeling or emotion and that offence is not taken when something close to their hearts is misused as a sex symbol .